Retailing Soap

Retailing Soap -

soap is a money-making line for a merchant if properly handled. Good laundry soaps - the kinds that lather and wash well and are free from injurious chemicals - are always salable. The trade in toilet soaps depends upon the judgment exercised. Cheap soaps, no matter how showy their wrappers, will only cofirm customers in the idea that "they can't get good toilet soap in a grocer's." Premium goods often entail more trouble than is warranted by the profit. "Cut-price" goods generally mean a lot of work for nothing. The best plan is to sell only first-class brands that give a good profit. Other things being equal, give attention to the wrappers - a pretty package is a distinct advantage. A showcase that will afford both display and protection from dust, is absolutely essential.

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